MMA (The Mobile Marketing Association) - Mobile World Congress Barcelona

MMA (The Mobile Marketing Association)

The Mobile Marketing Association’s recent Western European Attitude and Usage Study revealed that 1 in 10 consumers are highly interested in mobile marketing, with a further 4 in 10 having some interest in it. Figures such as this demonstrate that there is a growing opportunity for marketers within the mobile channel, further supported by ABI’s latest prediction that mobile marketing will grow to over $24 billion worldwide by 2013.
Mobile marketing is sure to be a hot topic at this year’s Mobile World Congress in Barcelona and the Mobile Marketing Association (MMA) would like to offer you the opportunity to meet President, Laura Marriott to discuss:

Mobile industry predictions and developments for 2008

The role of the MMA’s Consumer Best Practices and Mobile Advertising Guidelines

The results of the first MMA UK & Europe Attitude & Usage Study, as well as the North American and Asia Pacific survey findings

How the MMA’s initiatives are helping the mobile marketing industry to grow, whilst protecting the consumer’s interests and privacy

During Mobile World Congress, Laura will also be chairing a roundtable debate on mobile advertising on Tuesday 12 February at 11.40am and will be speaking at the CMO Forum on Monday 11 February on mobile advertising. (This event is co-located with Mobile World Congress.) The MMA is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The 500+ global member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. www.mmaglobal.com

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