Silverback Media - Mobile World Congress Barcelona - 2008

Silverback Media - Mobile World Congress Barcelona 2008

Silverback Media (www.sbw-paris.com), the largest global pure-play mobile marketing firm (based in Paris), is making larger strides in North America, on the heels of its acquisitions of Montreal-based Atlas Mobile and Toronto-Paris outfit FollowCom. SBW has recently joined up with DailyMotion, the world's largest independent provider of premium user generated and licensed online video entertainment, and will expand their joint venture with Vodafone-SFR in France to U.S. partners.

Paul Amsellem, CEO of SBW and one of the pioneers of the mobile marketing industry, will be at the Mobile World Congress in Barcelona, from February 11-14.

Let me know if you might have time to meet with Paul Amsellem and discuss the SBW-DailyMotion partnership.

I can be reached on +1-201-218-0262 or c.pfaff@att.net

Thanks,

Chris

About SBW and Paul Amsellem

SBW, which acquired Amsellem’s company Cellcast Interactif in 2006, delivers a range of mobile applications for customers that include Carat, Euro RSCG, Coca-Cola, Thomson, Sony, Canal+, Dailymotion, Endemol, SFR, and Orange, among others. SBW provides packaged mobile marketing solutions, including multi-channel platform (SMS, MMS, WAP/IMODE, IVR, Web); mobile video and interactive t.v. deployments; tracking and analysis tools for campaigns; database management and CRM tools; a mobile ad server, and m-payment solutions.

SBW, which is expanding its presence in North America, handles more than 30 mobile marketing campaigns per day, and manages 12 million SMS messages per month, and more than 80 applications in nine languages. The company’s global reach includes direct connections with 35 mobile carriers and deployments in Europe., Middle East, North and South America, and Africa.

Amsellem founded Cellcast-Interactif in 2001, and built the firm into a premier mobile marketing services company, working with TF1, Nokia, and Sony Ericsson. Prior to Cellcast-Interactif, Paul was the founder and CEO of Phonevalley, France’s first SMS company. He began his career at Wunderman, a subsidiary of Y&R, leading the company’s CRM initiatives in France. He is the co-founder of the French Mobile Marketing Association.

Chris Pfaff Tech/Media LLC
Business Development, Strategic Marketing & Public Relations
9 Valley Place
Upper Montclair, NJ 07043
973-509-6565 (office)
973-860-0734 (efax)
973-509-8087 (fax)
201-218-0262 (mobile)
800-705-2368 (pager)
c.pfaff@att.net
www.chrispfafftechmedia.com