The games from best Russian developers, previously unknown in Sweden, constitute a substantial part of PlayFon’s portfolio. The products and services offered by the company PlayFon Sweden AB under PlayFon trademark are available for more than 5 million of Tele2.Comviq’s and Vodafone’s subscribers.

In order to promote its services PlayFon kicked off a multimedia mobile portal wap.playfon.se localized for Swedish users. Swedish business partners can get all the necessary information, including corporate news and press-releases in Swedish at the site http://corp.playfon.se.

Swedish subscribers can purchase the content from PlayFon either by sending SMS to a short number or using PLAYcash technology which the company has been successfully employing in Russia since December 2004. Most of Swedish carriers also use modern billing system minimizing the risks of non-delivery of purchased products and services (the money are deducted from a user’s account simultaneously with downloading mobile content).

Geographical expansion is the corner-stone of PlayFon’s strategy. In spring of 2005 the company introduced its products and services in the UK and Ukraine. Summer 2005 became “Sweden time” for Playfon. The company is going to extend its services to Baltic States, Kazakhstan, Byelorussia, and Azerbaijan and to continue penetration to Western Europe. By the end of the year the number of PlayFon’s potential customers which is currently about 150 million might reach 200 million people.

PlayFon, an international provider of wireless entertainment offers a wide range of services in Russia, UK, Sweden and Ukraine.

PlayFon is a leader in the Russian market of mobile games (according to SmartMarketing). The company is listed among Top10 Russian content-providers (according to J'son and Partners). PlayFon was first to introduce Java and mophun games, video and ringtones in MP3 format in the Russian market of mobile content.

For additional information, please call +7 (095) 783-0525 or visit us at corp.playfon.com.

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