This management report will enable you to:

• Discover the strategies your competitors are using in the D2C market.
• Understand why content providers are striking deals with the operator portal.
• Investigate how the mobile phone user can become more loyal to their operator provider.
• Evaluate what business models will be most profitable, and how to take advantage of them.

According to Informa forecasts, the operators' will stay in charge, but their grip on mobile entertainment will loosen as entertainment companies find their own way to tap end user dollars through a variety of Direct to Consumer schemes.

Mobile Content Direct to Consumer contains case studies of major industry players across the entire D2C sector, including many other companies that are featured in the report, who are also in the market icluding:

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Mobile Content Direct to Consumer
Business models for an evolving content value chain.

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