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На 5-ом ежегодном форуме/ выставке Евразия КОМ мы собрали отличную команду докладчиков, превосходящую по уровню прошлые составы выступающих. В программе мероприятия представлены наиболее влиятельные лидеры с которыми вы можете обсудить передовую практику, отражающую особенности региона, и найти ответы на свои вопросы.

Состав докладчиков включает:

• Д-р Пол Доуни, генеральный директор, Turk Telekom

• Гэри Коэб, директор по маркетингу, FINTUR Holdings

• Тайфун Чаталтепе, руководитель корпоративной стратегии и регулирования, Turkcell

• Бег Зухуров, заместитель министра, Министерство транспорта и коммуникаций Республики Таджикистан, председатель Таджиктелеком

• Магомед Мамедов, генеральный директор, Азтелеком

• Рахмунали Хасанов, генеральный директор, Таджиктелеком

• Марат Мамбеталиев, генеральный директор, Кыргызтелеком

• Алексей Ничипоренко, первый заместитель генерального директора, МегаФон, генеральный директор МегаФон-Интернешнл

• Олег Распопов, вице-президент, директор иностранных дочерних компаний, Бизнес-подразделения, МТС

На этом мероприятии соберутся руководители из Черноморского, Каспийского и Балканского регионов. Участие представителей различных регионов гарантирует вам получение многостороннего понимания, более точных критериев оценки и бесценных персональных контактов – важные условия для развития бизнеса вашей компании.
В дополнение к этому, основной фокус программы – обсуждение условий развития и экспансии прибыльного телеком бизнеса.
Используйте эту информацию для стратегического планирования вашего бизнеса.

Ключевые темы выступлений:

• Взгляд руководителей ведущих компаний в секторе телекоммуникаций на возможность получения долгосрочной прибыли.

• Освещение «Дорожной Карты» услуг широкополосного доступа в Турции (на базе фиксированной и сотовой связи).

• Развертывание оптимальных комбинаций беспроводных технологий широкополосного доступа.

• Снижение стоимости связи и услуг с целью облегчения их проникновения.

• Трансформация, Модернизация и Рационализации бизнеса операторов связи.

• Маркетинговые стратегии и решения по поддержке бизнеса в условиях растущей конкуренции.

• Стимулирование роста прибыли и потребления услуг (ARPU) по средствам конвергенции в сфере телекоммуникаций/медиа и предложения услуг с добавленной потребительской ценностью (VAS).

Ссылки по теме:

• Скачать программу форума, .pdf, русский язык

• Регистрация участников

Источник информации: письмо компании Informa Telecoms & Media

Eurasia Com 2009 closes in Istanbul with after two days of networking and talks on for the region’s great potential

Istanbul, 6 April 2009. The 6th Annual Eurasia Com (www.comworldseries.com/eurasia) conference and exhibition closed on 1 April after two days of discussion on the region’s market, dominated by talks on investment, broadband deployment, operators’ competitive strategies and MVNOs.

The overall feeling coming out of the debates in the conference sessions and during the networking breaks was that, despite global economic challenges (which affect funding), the region’s telecoms market is well positioned to continue its steady growth. This is largely due to continued demand for both basic voice services in currently under-served markets, and for broadband services (via mobile and/or wireless). The market’s potential is also facilitated in some markets by a push from governments to make the ITC industry a strong sector in their economies. But although operators across the region are optimistic about the potential of their markets, they are fully aware that they need to develop strong strategies in order to secure their long-term positions and revenues and rationalise their operations (including their costs). These issues were discussed by senior representatives of major stakeholders in the region, including incumbent operators, competitive mobile operators, wireless service providers, governments, industry analysts and more.

The first day opened with a keynote session giving a picture of the region’s market and investment opportunities, with contributions from Turkey’s incumbent Turk Telekom, investing operator group Alticom, and ministerial delegations from Azerbaijan and Tajikistan presenting their countries’ ICT development programmes. In the afternoon, one of the two streams covered the technology choices and commercial strategies for wireless and mobile broadband, with presentations from Trivon (Russia), Kuzey Kibris Turkcell (Northern Cyprus), and Delta Telecom (Azerbaijan). The other stream focused on lower cost services, with presentations from the World Bank Group , Uzbekistan’s Anti-Monopoly Improvement Centre, and Kyrgyztelekom. The day ended with a lively debate on how to bridge the digital divide in the region. Panellists discussed new services to target lower-end segments or rural areas (mobile finance for instance) and the role of governments was highlighted as a major factor to facilitate or indeed hinder the development of the market (taxation casing particular concern for some operators).

The second day opened with a look at how operators adapt to changing (and challenging) conditions. Tayfun atatelpe, Chief Strategy and Regulation Officer of Turkcell, Turkey’s leading mobile operator and investor in 8 of the region’s markets, gave an update on the company’s strategy, focusing heavily on mobile broadband (with 3G services to be deployed). Azerbaijan’s market was covered both from the state-owned incumbent’s point of view (with a presentation from Magomed Mamedov, General Director of Aztelecom), and its challenging mobile operator, Bakcell, represented by new CEO Ineke Botter. She discussed her objective of grabbing the market’s great potential with a new vision, new management, and relevant services; she also pointed out the importance of building strong relations with government representatives and working on the establishment of an effective regulatory regime. The rest of the day was dedicated to commercial strategies, first with a look at the MVNO model, which is to be launched in Turkey. Deniz Tunalp presented Turkcell’s plan to partner with complementary brands to generate new revenues, and an afternoon stream was dedicated to MVNO business models, with presentations from MVNEs and a special workshop on how to launch an MVNO. The other focus of the afternoon was competitiveness and customer value; presentations on Bakcell (Azerbaijan), Eagle Mobile (Albania) and NAR (Azerbaijan) gave perspectives on how operators can launch successful campaigns and services when they understand their customers’ needs and requirements. The session concluded with a panel on value-added services, discussing the types of services to launch (in particular for 3G), and creating a healthy mobile content ecosystem.

The event was an occasion for the region’s operators, investors, government representatives and companies doing business with them to network and share their experiences. The event will be held again 24-25 March 2010 in Istanbul, for an update on the region’s growth.

For more information, please visit www.comworldseries.com/eurasia

To speak to one of the team please contact Caroline Wiezien at caroline.wiezien@informa.com tel: +44 (0)20 7017 5605

Source: Informa Telecoms and Media' press-release